On a regular basis, we get asked why we don't participate with groups such as Groupon, Living Social and Yelp deals. There are many reasons, but the most important is financial. Most consumers have a very basic understanding of these programs, all the consumer knows is that they are getting a great deal on things they use everyday. As consumers ourselves, we get that incentive. As business owners, however, there is a different side to these programs that can either make or break a business. Groups such as Groupon and Living Social require the businesses to offer their pricing for a minimum of half off. Then, half of that is to be given to the company. To put it in basic numbers, they want us as a business to offer you a $300 detail for $150. Then they want $75 of that money for their service fee. In the end, they expect us to give you a $300 detail for $75. Small businesses can not afford that. As the owners, we do the labor ourselves because our work has to be to a much higher quality than most others offer. We do not have minimum wage employees. Participating in such programs would at best put us out of business. These programs only work for large retailers who are paying their employees at most $10 an hour to work on your vehicle for 2-3 hours tops in and out. We spend double to triple that time on your vehicle. Quality costs, period.
We do offer coupons, discounts, promotions and tailor made packages. However, our services are superior quality with a skilled artisan working on your vehicle. These things cost and the value is in the final product. We may not be the detailer for everyone, especially the one time only price-shopping consumer, but for the distinguished consumer looking for high quality, superior results and personalized customer service, we are the only detailer they want working on their vehicle.
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AuthorScott started OCD in October, 2014. Within 6 months, his wife Shannon came onboard to the company full time. Here we answer customer questions to increase customer education. Feel free to send any questions in via our contact page. We answer the ones we seem to get the most and interesting ones people don't normally ask. ArchivesCategories |